Embedding Spanish translation as a core part of your service delivery can provide a range of benefits not just to your business but also to your local community. In this article, we’ll take a look at what those benefits are, why they’re important and how you can tackle Spanish translation. We’ll also consider why you might need a Spanish to English translation service, as well as an English to Spanish one.
The community benefits of Spanish translation
Our world is in many ways both more connected and more disconnected than it used to be. With so much of daily life taking place online, digitally connectivity has expanded often at the expense of personal interaction.
The COVID-19 pandemic exacerbated this significantly, leading to many individuals feeling significantly more isolated. While there were countless examples of communities rallying round, there was still a general trend – born of necessity – towards living an even greater proportion of life over the internet.
This is where the community benefits of reaching out to people in Spanish come in. One of the key advantages of using Spanish translation services to expand your business reach is that doing so enhances your company’s accessibility.
The US is home to around 328 million people. 41 million of them are native Spanish speakers, according to census figures. That’s 13% of the country’s population whose mother tongue is Spanish. By reaching out to the Spanish speakers in your local community, you’re delivering equality of access to your business, which is an important part of building a more equal and accessible society.
Embedding Spanish translation into your business delivers practical benefits to the local community as well. Chances are the products or services that your business provides won’t only be useful to English-speaking customers. By reaching out to Spanish speakers as well, you’re delivering an additional resource to the wider local community rather than only one section of it. It is a way to embrace diversity and to work towards greater multicultural understanding. Yes, it can help to keep your coffers full, but there are many other, arguably more important benefits too.
Considerations when using Spanish translation services
If you’re considering using Spanish translation services, there are several practicalities on which to focus.
Let’s start with your budget. How much does a Spanish translator cost? As a very rough guide, budget between $0.09 to $0.15 per word for your Spanish translation services. Bear in mind that additional services, such as website localization or over-the-phone Spanish interpretation, can bump the cost up.
It’s important to map out your translation needs early on. If you want to run a bilingual business, you’ll need to provide translated materials at every touchpoint, from your website and in-store shopping experience to your after sales support. Marketing activity is just the tip of the iceberg.
Then it’s time to decide how you will undertake the translation. There are various options available to you:
- In-house translators. By recruiting your own translation team, you have access to translators who can understand your business inside out whenever you need them. You also have to foot the bill for employing them, including all relevant on-costs, as well as managing any periods of absence.
- Machine translation services. These are free and almost instant, meaning you can progress your plans swiftly and with minimal outlay. However, there’s a significant question mark when it comes to the quality of the Spanish translation that you will receive.
- Professional translation services. By buying in Spanish translation services, you can access round-the-clock accurate translation with none of the management headaches. You can also access a wide range of specialist knowledge – Spanish legal translation or Spanish financial translation, for example. However, your translators are unlikely to live and breathe your company values in the same way that in-house employees do.
Often, a mixture of these services can work well. For example, using machine translation and then paying a translation service to bring it up to speed, quality-wise. Or having an in-house translator but using a paid service to cover periods of holiday or sickness.
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Do you need a Spanish to English translation service as well as an English to Spanish one?
You might need a Spanish to English translation service, as well as an English to Spanish one. That’s because dialogue with customers is a two-way street. You can’t run a truly bilingual business these days, for example, without conversing with your customers on social media. If you create social media posts in Spanish, you’ll likely need a Spanish to English translation service to help you read customers’ responses and keep the conversation flowing.
This is another area where your translation activity delivers community benefits. Part of embracing individuals from multiple cultures means listening to them and to what they need. By connecting with Spanish speakers as well as English speakers, you are building a stronger, more robust community.
Furthermore, by embracing the community advantages of embedding Spanish translation in your business, you are setting an example to other companies that have yet to do so. With the right approach to Spanish translation, you can increase your customer base, drive up profits, promote a diverse and inclusive community and lead the way where other companies can follow. It’s a win for all concerned.